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I&B ministry sets up panel to review guidelines on TV ratings

Eastern Times, New Delhi: The Centre on Wednesday decided to constitute a committee to review “Guidelines on Television Rating Agencies in India,” in the backdrop of the TRP scam that was uncovered by the Mumbai Police recently.

Headed by Shashi S Vempati, CEO, Prasar Bharti, the committee will examine the different aspects of television rating systems in India and carry out any changes, if necessary. The committee, set up by the information and broadcasting ministry will submit its report within two months from the issue of the notice.

“Based on the operation of the guidelines for a few years, there is need to have a fresh look on the guidelines particularly keeping in view the recent recommendations of Telecom Regulatory Authority of India (TRAI), technological advancements / interventions to address the system and further strengthening of the procedures for a credible and transparent rating system, a committee is hereby constituted to study different aspects of the television rating system in India as they have evolved over a period of time.

The Committee shall carry out an appraisal of the existing system, examine TRAI recommendations notified from time to time, overall industry scenario and addressing the needs of the stakeholders and make recommendations for a robust, transparent and accountable rating system through changes, if any, in the existing guidelines,” the notice issued by Ministry of Information and Broadcasting stated.

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