While the government is expected to soon come out with guidelines for over-the-top (OTT) platform regulation, the Internet and Mobile Association of India (IAMAI) including India’s seventeen online streaming service providers on Thursday focussed on adopting an appropriate self-regulatory mechanism, n are almost ready.
It will soon be implemented”, Information and Broadcasting Minister Prakash Javadekar said replying to a question in the parliament.
The signatories who have adopted this ‘toolkit’ include Amazon Prime, Netflix, Hotstar, ZEE5, Viacom 18 (Voot), SonyLiv, MX Player, Jio Cinema, Eros Now, Alt Balaji, Arre, HoiChoi, Hungama, Shemaroo, Discovery Plus, Aha and Lionsgate Play.
“Guidelines and direction are almost ready. It will soon be implemented”, said Javadekar.
In addition to the signatories who are to comply with the guiding principles and code of ethics, the IAMAI said in a statement that the toolkit also addresses the feedback received from the Information and Broadcasting Ministry on the issues of conflict of interest and prohibited content.
“The core purpose of this ‘toolkit’ is to provide for procedures to effectuate the various provisions of the code; assist the signatories in fulfilling their commitments and responsibilities as set out in the code, and to achieve effective self-regulation goals as envisioned by the signatories in the code,” the statement further mentioned.
The toolkit will help in guiding the signatories on issues relevant laws of the land, grievance redressal mechanism, training programs for creative and legal teams, awareness programs for consumers, implementation of a detailed audit and compliance mechanism.
The OTT players had in September last year signed the “Universal Self-Regulation Code for Online Curated Content Providers”, which the government however rejected the move